The Family Knife creates Marketing Guidebooks to help businesses do more marketing in-house — with the team and resources they already have.


WHAT WE DO

OUR CUSTOMERS BUILD bUSINESSES. WE HELP.

The Family Knife built our marketing team when we needed one most.
— Donna Lavallee, CEO, GoBumpFree

We help business owners and marketing executives do more marketing in-house and improve the quality, speed, and effectiveness of their in-house marketing.

Our Marketing Guidebooks focus on achieving clear, measurable, revenue-based goals for our customers.

Instead of outsourcing your marketing to a team that doesn't understand your brand, your customers, or your competition, we provide you with the right tools and knowledge to create marketing that's more effective, more affordable, and more you.

 

WHY DO MORE IN-HOUSE?

Invest in top-notch in-house talent to build capabilities that have the potential to drive differentiation or to create significant competitive advantage.
— Chris Ross, Research Director, Gartner for Marketers*

More and more business leaders are recognizing the need to control the elements of their business that make up their competitive advantage—the parts of their business that are the business, like creating and keeping customers—and ensure that institutional knowledge and expertise drive the marketing strategy.

That’s why we create Marketing Guidebooks that are connected to your business’ strategic plan, your marketing goals, and tailored for your existing teams and resources.

Your team’s ability to capitalize on opportunity is core to your marketing, so our Guidebooks are also teaching tools so you can better plan, execute, measure and adapt going forward. Because a marketing strategy that can’t be implemented is a plan to fail.

*Source: Balance Your Insource and Outsource Marketing Talent Mix


A few of our customers:


HOW WE DO IT

Our Products:

Our most popular product is our Marketing Guidebook, a comprehensive strategy, plan, and tactical outline that gives you the research, ideas, and examples you need to do more marketing in-house, and see increased revenue from your in-house marketing.

We also offer Marketing Rescue, for when you're behind on a deadline or in the middle of an internal crisis and need great work done—now.

Learn more about our Marketing Products.


 
 

CONTACT

KEEP US IN YOUR POCKET.
YOU NEVER KNOW WHEN WE'LL COME IN HANDY.

If your marketing team has the potential to do more, but you don't know where to start, get in touch.

You can reach us at: hello@familyknife.com

 

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