On this episode, Joel and Jess are joined by editorial photographer Michelle Doucette who shares her advice on how to have a great working relationships with a photographer, common mistakes company's make when working with photographers, and how to improve the quality of your in-house photography.
On this episode, Joel and Jess are joined by Leah Sanford of The Family Knife to discuss why and how you should review your marketing process.
On this episode, Joel and Jess talk about the ways businesses can bring more creativity and innovation into their in-house marketing, and what separates creativity businesses from those that struggle with creativity.
On this episode, Jess and Joel discuss three popular marketing frameworks—Porter's Five Forces, The Innovator's Dilemma, and Blue Ocean Strategy—and how you can apply them in your own marketing.
On this episode, Jess and Joel discuss why every project needs a strategy, and how to create one that will get results.
On this episode, Joel and Jess talk about the benefits of making mistakes, how to learn from the mistakes of others, and how to make the right kind of mistakes that yield information.
On this episode, Joel and Jess welcome video director Charles Wahl to the show to discuss when to bring in an outside video partner, how to have a successful relationship with a video partner, and how to do higher quality video production in-house.
One of the most valuable things you can do is to think about your own thinking. How does the way you think affect the work you do? Are there mindsets that you can change that can help you grow?
On our sixth episode of The Marketer’s In-House, Joel and Jess discuss the lessons we can learn from the last century of advertising history. We focus on Reasons Why, Positioning, and Getting Noticed, and how you can use these lessons in your own advertising.
At The Family Knife, we believe no one knows your business better than you do. So who better to handle your marketing than you? If you’re looking to expand your in-house marketing, improve the effectiveness of your efforts, or help bring more team members on board, we’ve got the podcasts for you!