3 tips for hiring marketers

Hiring staff is always a challenge, and with the high costs of training and potentially replacing a hire, it often feels very high stakes.

We’ve built and led marketing teams large and small over the years, and we help our clients find the right marketers to join and grow their teams. If you’re currently looking to build out your marketing team and want some extra support making the right decisions, please get in touch.

Here are three things to look for in marketing candidates to help make the process a little easier.

Lessons of Advertising 2 — Positioning

David Ogilvy said it was simply, “what the product is, and who it is for.” Michael E. Porter paints a broader picture, saying positioning “means performing different activities from rivals’ or performing similar activities in different ways.” Basically, presenting your product to your audience in a way that actively sets it apart from competitors.

Trust your team and try them out

Wish you could get more marketing done in-house, without outsourcing every new project that comes along? You may have more resources at your disposal than you think.

There may be team members right in front of you ready and willing to take on more responsibility, but they need to know it’s okay to step up and ask for more responsibility.

There are a few reasons employees might not be working to their full potential.

Adjust your ends to your means

When we work with clients on their Desires and Goals, we often talk about adjusting their ends to their means. Meaning, they should do the best work they can with the resources at their disposal.

Don’t do something halfway because that’s all you can afford, go the whole hog on something you can afford.