5 Best Podcasts for In-House Marketers

At The Family Knife, we believe no one knows your business better than you do. So who better to handle your marketing than you? If you’re looking to expand your in-house marketing, improve the effectiveness of your efforts, or help bring more team members on board, we’ve got the podcasts for you!

Read More

Holiday Gift Guide for Marketers

It’s the most wonderful time of the year! Offices are merrily decked out with ornaments and garland, there are red and green sprinkled cookies everywhere, ugly sweaters abound and people are just happier in meetings. And just when you think everything is ho-ho-ho, you hit a humbug: what are you going to get that Marketer in your life for a present?

Read More

Fighting Analysis Paralysis

“Analysis Paralysis” is a common enough term, but what does it mean, and does it affect your team and your results?

As marketers, we’re always searching for the new platform, the new trend, the new perspective—and with media options essentially endless, we can find a niche market everywhere. So much so that we can always be looking, always be evaluating, always calculating the “best time” to make a move. But you can very easily fall into the trap of over-analysing.

Read More

3 tips for hiring marketers

Hiring staff is always a challenge, and with the high costs of training and potentially replacing a hire, it often feels very high stakes.

We’ve built and led marketing teams large and small over the years, and we help our clients find the right marketers to join and grow their teams. If you’re currently looking to build out your marketing team and want some extra support making the right decisions, please get in touch.

Read More

The Value of Constraints

One of the biggest challenges for any in-house marketing team is to continue to grow and innovate year-over-year but with the same budget and resources as last year.

These constraints can often feel insurmountable, but they may be your secret weapon. 

We often think of constraints as things that hold us back. However, the truth is actually the opposite—we need constraints to achieve our full potential.

Read More