Earlier this year, we were approached by Deseret Home Improvements, who were looking to generate more leads through their website. They’d been talking to several marketing and social media vendors but had not felt assured that any campaign implemented would actually be effective. They were often told how much services would cost, but not how much those services would yield.
We believe that businesses should control their own marketing, starting with understanding what works and why. We walked through our process and determined — based on our experience and our research about their business — that they would be able to generate significant lift in qualified leads from a Facebook and Instagram marketing campaign in just a few weeks, and that they'd be able to sustain this growth themselves in-house with the team and resources they already had in place.
CREATING THE PLAN
We created a Marketing Guidebook specifically tailored to their team and resources, focused on Facebook and Instagram marketing, including paid and organic posting. It covered how to choose targeting, how to write copy and select photos, how to determine an effective budget, and — most importantly — how to determine if the ads are working and likely to generate qualified leads.
Meanwhile, we began creating ads and organic posts to build engagement on their social media channels and start sending qualified traffic to their lead capture page on their website.
By the end of our six week engagement, we had hit our projected target for qualified leads, and over the next few months they saw a 70–80% increase in their sales — largely attributable to this campaign.
MAKING IT WORK
The secrets to the success? First, a client that is engaged, enthusiastic, and ready to take control of their own marketing and learn and grow every day.
Next, the Marketing Guidebook, because it educates, empowers, and equips businesses to take control of their marketing. It is a practical guide that allows business owners to reap more profit from their marketing efforts and build in-house knowledge.
Getting new customers is your business — so it's important to make sure your team has the skills, knowledge, and tools they need to create effective marketing themselves.
WHAT IS A mARKETING GUIDEBOOK?
A Marketing Guidebook is a marketing strategy, tactical plan, and instruction manual all-in-one, customized for your specific marketing challenge and tailored to fit the team and resources you already have in-house.
We've created Marketing Guidebooks to:
- Generate leads from social media
- Increase student participation in University programs
- Launch a regional community engagement campaign
- Establish a new brand position and marketing campaign
- Build a new web presence and generate online leads
- ...and more
Ready to take control of your marketing? We'd love to talk.