We’ll show you the way to always knowing what to say.
Value Propositions and Marketing Messages for Entrepreneurs
Don't get stuck trying to oversimplify your message, or get frustrated trying to say too many things to too many people at once.
At Kelford Inc., we help hands-on entrepreneurs and founders with complex marketing challenges define and articulate their unique value to their very best customers.
We’ll show you how to demonstrate your value at a distance—the essence of marketing—to the people who value it most.
We help entrepreneurs change the world by helping them communicate in a way the world understands.
Joel Kelly and Leah Sanford are Kelford Inc., and who we are is what we do.
Who We Are:
Joel spends his days helping entrepreneurs “demonstrate their value at a distance”—which is his definition of marketing.
He likes to say that marketing doesn't really fail—it just stops. So it’s his job to help you create a marketing strategy that can work, and that you will work, based on what you love doing most and what your best customers value above everything else.
From helping solopreneurs attract their first clients to counselling the country’s most recognizable brands on content strategy, he’s devised and applied marketing techniques that get his clients where they want to go.
*Connect with Joel Kelly on LinkedIn.
Leah Sanford, Certified International Trade Practitioner (CITP-FITT), applies her skills to bring her broad experience in marketing, operations, and teaching to get dreams, strategies, and processes off the page and into the world successfully and joyfully.
She translates complex entrepreneurial emotions and desires into clear operational, financial, and marketing actions so her clients can achieve meaningful business results and lifelong desires.
She’s been called the “business hug” that every entrepreneur needs, because she focuses on what moves and motivates them to do amazing work, at a steady pace, for the long-term—so they get what they want and build the business of their dreams.
*Connect with Leah Sanford, CITP, on LinkedIn.
What We Do is How We Work:
We help entrepreneurs demonstrate their value at a distance—to their ideal customers, in their ideal way. So they can keep going, keep growing, and keep building a business they love.
Our process flows in three phases:
Phase 1: Positioning:
First, we'll help you define and articulate the unique value you bring to your customers based on the decisions and tradeoffs you've made to do what you do best. We'll bring structure to ideas, words to feelings, and value propositions to aspirations.
After this part, you know the customers to be targeting, with what value proposition, where, and when.
Phase 2: Messaging:
Next, we'll help you create—and show you how to continue creating—marketing messages that get attention, interest, and purchases from your very best prospects. From website copy, to trade show banners, to proposals and pitches, we'll give you the words to express your unique value to your customers—anywhere in the world.
Phase 3: Maintaining:
Marketing doesn't fail—it merely stops. So at this phase, we show you how to keep your marketing going and growing for the long-term. We'll provide you with decision-making workflows to make budgeting more effective, exercises to get your team engaged and creative with your marketing, and ongoing coaching and support to make sure you're making daily progress.
Kelford Labs:
The Art and Science of
Demonstrating Value at a Distance
Our daily and weekly newsletters digs into the art and science of demonstrating your business's primary value to your very best customers, in ways that feel right, keep you motivated, and pay for themselves.
It’s ideal for entrepreneurs who want focused direction for their marketing, so they can better demonstrate their unique value to their very best customers.
Visit Kelford Labs to sign up and learn more.
How to Start Right Now:
Would you like to change the way you demonstrate your business’ value to your ideal customers?
That starts with a conversation with Kelford.