We live marketing so you can love it.
Welcome to Kelford Inc.
Anyone can tell you what to do for your marketing, and most will. And they'll leave it at that.
But we'll show you, step-by-step, how to demonstrate your value at a distance to the people who you value most.
So that you can keep doing marketing that works for you, and your best clients, for as long as you want to.
We live marketing so that you can love it—and love what it does for your business.
Joel Kelly and Leah Sanford are Kelford Inc., and who we are is what we do.
Who We Are:
Joel is a systems-thinking, history-obsessed mental modeller who finds creative paths forward for our clients (and, honestly, anyone who’ll listen) to get them where they truly want to go—faster and further than they ever thought marketing could take them.
*Connect with Joel Kelly on LinkedIn.
Leah is an endlessly-energetic motivator who sets the pace, keeps her clients (and everyone around her) on track and having fun, and ensures that no one gets left behind or loses hope—because when the finish line is far, sustainable pace is the only way to get there.
*Connect with Leah Sanford, CITP, on LinkedIn.
What We Do is How We Work:
We help entrepreneurs demonstrate their value at a distance—to their ideal customers, in their ideal way. So they can keep going, keep growing, and keep building a business they love.
Our process flows in three phases:
Phase 1: Knowing What You Want:
We’re going to help you sell your customers on your vision, your product, or your services in a way that you’re going to love. But first we’ve got to know what you love doing, what excites you (and what enrages you), and what all this work of yours has been working toward.
Together we give voice to feelings and ambitions, structure to dreams and goals, and clarity to challenges and chaos.
Phase 2: Getting What You Want:
Marketing that you can’t do won’t work, so we identify the obstacles in the way and we treat them like objectives to be navigated around, through, or over as efficiently as possible. We can’t promise this part will be easy, only that it will work (and that it’ll be worth it).
At the end of this phase, we create and deliver a Marketing Strategy—the structure efficiently demonstrate value at a distance—in the form of a statement the business and entrepreneur can understand and work from as it identifies each step and decision point on the path from today to success.
Phase 3: Growing What You Want:
Joy is a foundational element to all our work, and it is infused in every project. Marketing you don’t like to do won’t be done well, so we create the joyful structure—like daily priorities, decision-making workflows, and regular celebrations—you’ll need to sustain your energy, enthusiasm, time, and money so that you can keep going, keep growing, and keep doing what you love and do best.
Kelford Labs:
The Art and Science of
Demonstrating Value at a Distance
Our daily and weekly newsletters digs into the art and science of demonstrating your business's primary value to your very best customers, in ways that feel right, keep you motivated, and pay for themselves.
It’s ideal for entrepreneurs who want focused direction for their marketing, so they can better demonstrate their unique value to their very best customers.
Visit Kelford Labs to sign up and learn more.
Projects and Pricing:
We work on a fixed fee basis, and we guarantee that our clients will make the progress we promise if they follow and implement the strategy we create with them.
If you’re curious about how we could work together, please send us an email at hello@kelfordinc.com and we’ll schedule a conversation.
How to Start Right Now:
Would you like to change the way you demonstrate your business’ value to your ideal customers?
That starts with a conversation with Kelford.