On this episode, Jess and Joel discuss why every project needs a strategy, and how to create one that will get results.
On this episode, Joel and Jess welcome video director Charles Wahl to the show to discuss when to bring in an outside video partner, how to have a successful relationship with a video partner, and how to do higher quality video production in-house.
On our second episode, we talk about how you can get more marketing done, avoid procrastinating on important items, and feel better about your workday.
On our first episode, we talk about the difference between In-House Marketing and what we call “DIY marketing,” how you can keep quality high within your in-house marketing team, and some ideas you can borrow from how creative agencies keep coming up with great work.
We often think of constraints as things that hold us back. However, the truth is actually the opposite—we need constraints to achieve our full potential.
A core part of a Communications / Public Relations role is planning and plan roll out. As you grow in your role, you’ll inevitably find your personal style of communication planning and before you know it, you’ll be able to whip up a great plan in little time. Until then, we’re here to help you get started. If you’re in your first communications position or you’ve been tasked with crafting a plan on a tight timeline and you need a quick template/refresher, this is for you.
In marketing there’s almost nothing we have total control over. We don’t get to control our budgets, usually. We don’t get to control the product. We don’t get to control the industry, the media, or our competition. The only things we have control over is what we do, and how much we know.