On this episode, Jess and Joel discuss why every project needs a strategy, and how to create one that will get results.
On our sixth episode of The Marketer’s In-House, Joel and Jess discuss the lessons we can learn from the last century of advertising history. We focus on Reasons Why, Positioning, and Getting Noticed, and how you can use these lessons in your own advertising.
At The Family Knife, we believe no one knows your business better than you do. So who better to handle your marketing than you? If you’re looking to expand your in-house marketing, improve the effectiveness of your efforts, or help bring more team members on board, we’ve got the podcasts for you!
“We all make mistakes.” That's something you've probably heard since you were a child. But that expression comes with a judgement. And we carry that judgement with us into our careers and business lives. We do everything we can to avoid making mistakes, to avoid failure. But that might be the biggest mistake of all.
On our first episode, we talk about the difference between In-House Marketing and what we call “DIY marketing,” how you can keep quality high within your in-house marketing team, and some ideas you can borrow from how creative agencies keep coming up with great work.
We all know the phrase, “the ends justify the means.” But how often do we think about adjusting our ends to fit our means?
“Analysis Paralysis” is a common enough term, but what does it mean, and does it affect your team and your results?
We often think of constraints as things that hold us back. However, the truth is actually the opposite—we need constraints to achieve our full potential.
A core part of a Communications / Public Relations role is planning and plan roll out. As you grow in your role, you’ll inevitably find your personal style of communication planning and before you know it, you’ll be able to whip up a great plan in little time. Until then, we’re here to help you get started. If you’re in your first communications position or you’ve been tasked with crafting a plan on a tight timeline and you need a quick template/refresher, this is for you.
In marketing there’s almost nothing we have total control over. We don’t get to control our budgets, usually. We don’t get to control the product. We don’t get to control the industry, the media, or our competition. The only things we have control over is what we do, and how much we know.