The Marketer's In-House Episode 14: The Issue with RFPs

Buckle up, because on this week's episode Joel and Jess dig into their feelings around RFPs. These complex projects can stir up a lot of emotion, whether you issue them, respond to them, or are the one responsible for writing them. We dig into the pros and cons of RFPs and discuss alternative ways of selecting creative partners.

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When you're responsible for selecting a creative partner, it can be difficult to know who to talk to and how to judge the quality of their work. In this episode, Joel and Jess discuss the pros of RFPs—easier selection criteria and comparisons—as well as their cons—limiting options and narrow focus—and bust some myths around RFPs and the reasons they're used so often.

If you're looking for effective alternatives to RFPs, have a listen, and get in touch with your questions.

Listen to the episode here.

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