Nobody reads ads. People read what interests them. Sometimes it’s an ad.
— Howard Gossage
There are no dull products, only dull writers.
— David Ogilvy
Doing business without advertising is like winking in the dark. You know what you are doing, but nobody else does.
— S. H. Britt


We believe the secret to doing better marketing is knowing more.

That means we need to learn from the past as much as from our peers in the present. And it means that marketers should talk more with each other about what works and what doesn’t, to help clear the fog of jargon and irrelevant metrics.

If you want to know more about how to create and execute effective marketing, we can help.


Most marketing plans don’t work. They assume too much, depend on too many variables, and are hard to adjust when circumstances—or budgets, or timelines—change. They’re a safe harbor when you're trying to cross an ocean. They can get you ready, but you can’t depend on them once you’re out at sea.

You need more than a plan—you need a guide, one that can adapt to seize opportunities and avoid pitfalls. And you need a team—a crew—that can learn and adjust, and can implement new ideas as well as the tried-and-tested. 

Because there is no “secret” to doing great marketing—there is no silver bullet. You just have to know more about how to do great marketing. You have to know more about how to adapt when the winds change, or how to strike out in a new direction when the first plan falters. 

You have to do everything, as well as you can, with the resources and time you have. And you have to do it better than your competition.

Does your marketing team have the knowledge, skills, and tools they need to stay ahead of the competition? Or are you currently outsourcing the most important part of your business—getting more customers?

We can help. We offer two marketing products that will provide you with practical strategies, tactics, and advice that will improve your marketing and your team’s skills immediately.

If you need more than a marketing plan—one that will deliver you more customers and more revenue—you want our Marketing Guidebook.

If youre in need of help right away, because you’re behind on a deadline or in the middle of an internal crisis, you want a Marketing Rescue.

If you want to talk more about marketing and how you can improve the skills and knowledge of your team, we’d love to chat. We also offer ad hoc seminars and teaching programs for marketing teams. To learn more, please email us at


Marketing Guidebook

With our Marketing Guidebook, we provide the guidance and support—the strategy, the plan, and the implementation instructions—your company needs to do more marketing strategy and execution in-house. With the team and resources you already have.

Marketing Rescue

When you need help right away, we can provide a marketing rescue team immediately. We will put an action plan together, work with you to triage priorities, and pair you with any other support players you might need to get the job done, and done right, the first time.