On our sixth episode of The Marketer’s In-House, Joel and Jess discuss the lessons we can learn from the last century of advertising history. We focus on Reasons Why, Positioning, and Getting Noticed, and how you can use these lessons in your own advertising.
We all know the phrase, “the ends justify the means.” But how often do we think about adjusting our ends to fit our means?
In marketing there’s almost nothing we have total control over. We don’t get to control our budgets, usually. We don’t get to control the product. We don’t get to control the industry, the media, or our competition. The only things we have control over is what we do, and how much we know.